Whitefish Bay, Wisconsin housing market

Village in Milwaukee County, Wisconsin. Data-backed housing guide by Kinan Sawar, MD — REALTOR® at Shorewest, REALTORS®. Figures as of 2026-07-03.

Whitefish Bay housing market at a glance (as of 2026-07-03)

Typical home value$672,114
1-year change+5.5%
5-year change+33.1%
Typical rent$2,462 per month
Gross rent yield+4.4%

The typical home in Whitefish Bay, Wisconsin is worth about $672,114 as of 2026-07-03, up 5.5% over the past year and up 33.1% over five years. Source: Zillow Home Value Index, compiled by Sawar Homes.

Whitefish Bay carries one of the widest county premiums in this dataset: its typical home value of $672,114 stands $277,856 — about 70% — above the Milwaukee County median of $394,258 as of April 30, 2026. Only one of the county's 19 tracked municipalities ranks higher.

It is also one of the few area markets with complete rental data. The typical rent is $2,462 per month, which against the typical home value produces a gross rent yield of 4.4%.

Values rose 5.5% in the past year and 33.1% over five years, and the village sits roughly 47% above the seven-county regional median of $455,834.

The Whitefish Bay market in detail

Rank 2 of 19 in Milwaukee County comes with a striking gap below it. The next three listed peers — Shorewood ($566,374), Bayside ($564,748), and Fox Point ($563,741) — are separated from each other by less than $3,000, but all three sit roughly $105,000 under Whitefish Bay. The village trades a full tier above its own North Shore neighbors.

Five-year growth of 33.1% implies an average pace of roughly 5.9% per year compounded; the most recent year's 5.5% is just under that. The trajectory reads as steady, with the usual caveat that past appreciation does not guarantee future results.

The 4.4% gross rent yield — $2,462 per month, or $29,544 per year, against a $672,114 typical value — is a gross figure before taxes, insurance, maintenance, and vacancy. It is a starting point for investor math, not a net return.

What actually sold in Whitefish Bay (12 months ending June 2026)

Homes sold (arms-length, single-family)202
Median sale price$641,500
Middle 50% of sales$492,750 to $948,750
Government-backed financing (FHA/VA/USDA)0.5%
Seller-financed0.5%

Over the 12 months ending June 2026, 202 single-family homes sold in Whitefish Bay, Wisconsin in arms-length transactions, at a median price of $641,500. Half of those sales fell between $492,750 and $948,750. Source: Wisconsin Department of Revenue real estate transfer returns, compiled by Sawar Homes — every recorded sale, including for-sale-by-owner and builder-direct transactions that never appear in the MLS.

Zillow’s typical-home-value estimate for Whitefish Bay is $672,114, while homes that actually changed hands had a median price of $641,500 — a difference of -4.6%. These measure different things, and neither is wrong: the index estimates the value of every home whether or not it sold, while the sale figure reflects only the homes that changed hands, which usually skew toward the more affordable end of the market.

Buying and selling in Whitefish Bay

Buyers comparing the North Shore have a clear price ladder in the data: Whitefish Bay at $672,114, then a roughly $105,000 step down to Shorewood, Bayside, and Fox Point, which are all within $3,000 of one another around $564,000-$566,000. Whether the premium is worth it depends on the specific property, but the size of that step is a documented fact worth knowing before touring. The $2,462 typical rent also gives a benchmark for anyone weighing renting in the village while searching.

Sellers hold the second-highest typical value in Milwaukee County and a 33.1% five-year appreciation record. The $105,000 gap to the nearest peers means comps should come from within the village where possible — pricing from Shorewood or Fox Point sales would systematically understate the market. Strong historical figures support confident pricing but do not guarantee any particular sale price or timeline.

Life in Whitefish Bay

Whitefish Bay pairs a walkable Silver Spring Drive shopping district with tree-lined streets running down to the Lake Michigan bluff. Klode Park's beach and lakefront views are the village's living room.

Annual events and festivities in Whitefish Bay

Great Pumpkin Festival — Late October
A four-decade village tradition: hundreds of resident-carved jack-o'-lanterns glowing in a lighted display, with cider, food, and live music each night.

Dates and details change year to year — check each event’s organizers for current schedules.

Whitefish Bay housing market: common questions

What is the typical home value in Whitefish Bay?

$672,114 as of April 30, 2026 — second-highest of the 19 municipalities tracked in Milwaukee County, and $277,856 above the county median of $394,258.

What is the average rent in Whitefish Bay?

The typical rent is $2,462 per month as of April 30, 2026.

Is Whitefish Bay a good market for rental investors?

The data shows a gross rent yield of 4.4% — $29,544 in annualized typical rent against a $672,114 typical value. That is a gross figure before expenses, and it does not guarantee any investment outcome.

How much have Whitefish Bay home values gone up in 5 years?

33.1% over the five years ending April 30, 2026, including 5.5% in the most recent year.

More Milwaukee County area guides

All Southeast Wisconsin area guides

Whitefish Bay real estate agent: talk to Kinan Sawar, MD

Kinan Sawar, MD — REALTOR® at Shorewest, REALTORS®, serving Milwaukee and Southeast Wisconsin (Milwaukee, Waukesha, Ozaukee, Washington, Racine, Kenosha, and Walworth counties). Email: [email protected] · Phone: (618) 713-2964.

How to choose a real estate agent in Whitefish Bay and Milwaukee — a five-question checklist

Get a free Whitefish Bay home valuation · Contact Kinan Sawar

Home values and rents are Zillow ZHVI/ZORI estimates for the named area, as of 2026-07-03; incomes and population are U.S. Census (SAIPE, Population Estimates); migration is IRS Statistics of Income. Area-level statistical estimates for information only — not an appraisal, and not financial, legal, or tax advice.